Strategy and execution from one senior marketer, for businesses in Cayman and beyond.
Not just advice. Action.
I take the thinking all the way into market: shaping the idea, bringing in the right people and making it happen.
Where you stand, where to go and what it will take.
The idea, made real and briefed to the people who produce it.
The right people around it, from partners to the press.
Into market and on time, then the numbers and what to change.
Not sure which fits? That’s what the first conversation is for. Let’s talk
Marketing in Cayman takes more than knowing the geography. I know its people, its media and its community.
A multicultural island. One message rarely fits all.
Print, radio, digital, outdoor, and the relationships behind them.
Pirates Week, Batabano, Cayman Cookout. Timing is everything.
Sponsors, associations and knowing who to call.
Cayman market intelligence19°19′N · 81°14′W
Cayman isn’t simply another Caribbean market — and Cayman itself isn’t one audience. With 100+ nationalities, different districts, industries and communities respond differently. What works on Seven Mile Beach may not work in George Town or the eastern districts. Understanding Cayman means understanding those differences.
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Small island. Complex market. Local knowledge makes the difference.
Portfolio
Building a brand, activating one in market, connecting one with the right people. Different sides of the same job, all of it in Cayman.
my own brandCreated & developed from the ground up
Cayman’s first burger festival: a brand I created, then built everything around it. Strategy, identity, website and voting, content, nine restaurants, 29 partners and a Grand Finale at The Grove.
Founder, brand and marketing lead
The champion
The Koji Royale Ms. Piper’s
The K-Pop Burger South West Collective
Mediterranean Aria Aria
The Koji Kombo Bonny Moon
The Litty Fyah Litty’s Burger
The Burrata Burger Ragazzi
The Double Gold Mykonos Steak Club
The Nomad’s Flame Anchor and Den
The Shackenstein Burger Shack
Consumer marketing · 2026
Regional campaigns made to work in Cayman: launches, stores, events, social and press.
B2B · Technology · 2026
A technology brand launched to Cayman’s business community, then kept in front of the people who make the decisions.
Grecia IuculanoFounder & Principal Consultant, Grass
I’ve built my career in Cayman, working across the market and learning how business really gets done here: the audiences, the media, the community, and the relationships and people behind them.
Grass is my consultancy. It brings that local knowledge together with years of hands-on marketing, from strategy and creative thinking to partnerships, events, campaigns and execution. You work with me directly, from the first idea to the day it’s out in the world.
When a project needs more hands, I bring in people I’ve worked with for years.
A launch, a team that needs direction, or marketing that could be doing more. If I’m not the right fit, I’ll tell you.