Strategy and execution from one senior marketer, for businesses in Cayman and beyond.
Not just advice. Action.
I take the thinking all the way into market: shaping the idea, bringing in the right people and making it happen.
Where you stand, where to go and what it will take.
The idea, made real and briefed to the people who produce it.
The right people around it, from partners to the press.
Into market and on time, then the numbers and what to change.
Not sure which fits? That’s what the first conversation is for. Let’s talk
Marketing in Cayman takes more than knowing the geography. I know its people, its media and its community.
A multicultural island. One message rarely fits all.
Print, radio, digital, outdoor, and the relationships behind them.
Pirates Week, Batabano, Cayman Cookout. Timing is everything.
Sponsors, associations and knowing who to call.
Cayman market intelligence19°19′N · 81°14′W
Cayman isn’t simply another Caribbean market — and Cayman itself isn’t one audience. With 100+ nationalities, different districts, industries and communities respond differently. What works on Seven Mile Beach may not work in George Town or the eastern districts. Understanding Cayman means understanding those differences.
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Small island. Complex market. Local knowledge makes the difference.
Portfolio
Building a brand, keeping one consistent, connecting one with the right people, activating one in market. Different sides of the same job, all of it in Cayman.
my own brandCreated & developed from the ground up
Cayman’s first burger festival: a brand I created, then built everything around it, from the format and identity to the website, the restaurants, the sponsors and a Grand Finale at The Grove.
RoleFounder, brand and marketing lead
Restaurants compete, the public decides, and the best five meet in a live final.
Name, logo, palette and voice for a festival that didn’t exist yet.
The Koji Royale Ms. Piper’s
The K-Pop Burger South West Collective
Mediterranean Aria Aria
The Koji Kombo Bonny Moon
The Litty Fyah Litty’s Burger
The Burrata Burger Ragazzi
The Double Gold Mykonos Steak Club
The Nomad’s Flame Anchor and Den
The Shackenstein Burger ShackSigned the restaurants, then shot every entry for the site and social.
A page for every burger and three weeks of public voting, built by Grass. Visit the site
A story for every burger, the Top 5 reveal and short video, posted throughout.
Platinum, gold and silver packages, with The Grove as host venue.
Sponsors weren’t just logos: Coca-Cola hosted the tasting stations.
Artwork that drove three weeks of voting, then sold the Grand Finale.
This is more than a food event — it’s about supporting local businesses, creating buzz for the culinary scene, and giving people a fun reason to eat out and connect.
Announced in May, previewed on air, and still in the paper after the final.
350 guests, the Top 5 burgers and a live vote on 29 November.
Slider stations for the finalists, music, and a venue dressed from dusk to late.
Content from the finale, turned around for social.
Ms. Piper’s, Aria and South West Collective, crowned on the night.
The Koji Royale by Ms. Piper’s Kitchen + Garden.
Ongoing marketing & communications
Marketing and communications for a professional association since 2024: one consistent brand across social, email, web and events, coordinated with its committees and partners.
RoleMarketing & Communications
The welcome reception for a January conference that drew over 300 professionals.
Designed and built by Grass, and kept current with every event. Visit the site
Invitations and announcements in one recognisable look.
@step.caymanislands
Coverage turned into posts, all in the same frame.
The look for the next conference, from save-the-date to website.
Signage that carries the brand into the room.
Event photography for social, email and the website.
The speaker, not just the room.
Drone footage from the conference week.
The channels kept running between events, month after month.
B2B · Technology · 2026
A technology brand launched to Cayman’s business community, then kept in front of the people who make the decisions.
RoleActing Head of Marketing & CommunicationsCayman Islands
On 30 April, Cable & Wireless Business became Liberty Business in front of Cayman’s business community.
Opening the night under the new brand.
Every table taken for the keynotes and panels.
Industry panels, live solution demos, and the new brand down to the petits fours.
Networking into the night, and the team that made it happen.
Data security before AI adoption, at the Camana Bay cinema with Story Studio.
The evening in a short film.
A room that wanted to talk back.
A client reception with a technology partner at The Westin, Seven Mile Beach.
The rebrand, and a voice on cybersecurity for Cayman business.
Consumer marketing · 2026
Regional campaigns made to work in Cayman: launches, stores, events, social and press.
RoleActing Head of Marketing & CommunicationsCayman Islands
The network campaign, taken to the street.
The ribbon cut on the new store, 3 June.
A full floor, staff on the device bar, and a party that ran into the evening.
A branded pop-up, a prize wheel and winners all afternoon.
Short, local and made for the feed.
Product content for Flow Wi-Fi Backup, and the iPhone 17 at retail.
The people behind the signal.
Local partners for customer giveaways.
The National Heroes Day award, and coverage of the year’s launches.
Grecia IuculanoFounder & Principal Consultant, Grass
I’ve built my career in Cayman, working across the market and learning how business really gets done here: the audiences, the media, the community, and the relationships and people behind them.
Grass is my consultancy. It brings that local knowledge together with years of hands-on marketing, from strategy and creative thinking to partnerships, events, campaigns and execution. You work with me directly, from the first idea to the day it’s out in the world.
When a project needs more hands, I bring in people I’ve worked with for years.
A launch, a team that needs direction, or marketing that could be doing more. If I’m not the right fit, I’ll tell you.
